Yobee Care
Yobee Care makes natural, effective probiotic scalp, hair and skin solutions. Founded by Northwestern and Harvard-trained physician Dr. Ruchi Gupta, its products treat dry, itchy, dandruff, eczema and psoriasis symptoms for all ages.
The Story
Yobee Care was founded by Dr. Ruchi Gupta, a Northwestern- and Harvard-trained physician and leading researcher in allergy, asthma, and immunology. Drawing on years of clinical practice and lab research, Gupta developed a new class of microbiome therapeutics for scalp and skin health.
The company's products target dry, itchy, flaky, and irritated conditions such as dandruff, eczema, and psoriasis using natural probiotic ingredients instead of harsh, stripping cleansers. Formulations were created to treat symptoms while supporting the skin's beneficial bacteria for longer-term relief.
Yobee Care now offers a full line of shampoos, conditioners, scalp masks, and body oils available online. The brand maintains its doctor-founded, science-first positioning while keeping daily routines simple, soothing, and accessible for all ages.
Key Facts & Metrics
Company Timeline
2020 — Founded by Dr. Ruchi Gupta
Northwestern and Harvard-trained physician launched Yobee to treat dry scalp and skin conditions.
2022 — Product line expansion
Introduced probiotic shampoo, conditioner, and scalp mask formulations.
2024 — Retail launch
Products became available at yobeecare.com with free shipping over 9.
2026 — Clinical recognition
Featured at Nutrition and Growth 2026 for microbiome research.
