Youlogy
Youlogy is a Saskatoon-born party game where players invent a character, guide that character through life stages, and end the session with a eulogy for the person they just created.
The Story
Youlogy began as a pandemic playtest. During COVID-19 lockdowns in Saskatoon, registered nurse and comedian Shawn Bourassa designed a card game for friends and family that turned the usual party-game format upside down. Instead of guessing or competing, players invent a fictional character, move through life stages from birth to death, and then deliver a eulogy for the person they just made up.
The humor comes from the contrast between the solemn funeral setting and the absurd details everyone creates about a stranger. After 30 prototypes and local testing, Bourassa refined the game into something that could reach a wider audience. The result is a party game that is part comedy, part strategy, and deliberately provocative about a topic most games avoid.
By 2024, Youlogy ran a Kickstarter and began working with production partners to bring the game to market. By 2025, it was selling direct-to-consumer through its own store and earning coverage from CBC, CTV, and 650 CKOM. The brand's current story is still being written, but its origin is clearly a pandemic-born mix of dark humor and social connection.
Key Facts & Metrics
Company Timeline
2020 — Game created during pandemic
Shawn Bourassa designed and playtested Youlogy with friends and family during COVID-19 lockdowns.
2024 — Crowdfunding and production
Youlogy ran a 2024 Kickstarter and began working with Panda Games toward retail production.
2025 — Retail launch and press coverage
The game became available through the official store and earned coverage from CBC, CTV, and 650 CKOM.