Carlton Calvin turned a simple scooter idea into a cultural phenomenon, then weathered its collapse, and emerged with a reinvention that defied expectations. In this episode, he reveals how recognizing fleeting trends while building lasting brand equity became Razor's secret weapon. You'll learn why the same product that sparked a global craze also nearly sank the company, and how Carlton's pivot into new mobility categories saved the empire. This is a masterclass in riding hype cycles without being crushed by them.
Carlton Calvin is President and Co-Founder of Razor, the toy company behind the iconic Razor scooter. Founded in 2000, Razor grew from a Silicon Valley cult trend to America's must-have scooter. A former lawyer and Cornell graduate, Calvin turned a simple idea into a global phenomenon.
2 episodes
Razor is the worldwide leader in scooters and personal mobility products. Since 2000, the company has sold over 50 million scooters globally, including 15 million electric models, pioneering micro-mobility and making scooters a global phenomenon.
