Razor
Razor is the worldwide leader in scooters and personal mobility products. Since 2000, the company has sold over 50 million scooters globally, including 15 million electric models, pioneering micro-mobility and making scooters a global phenomenon.
The Story
Razor is a leading manufacturer of recreational rideables, best known for pioneering the modern folding kick scooter. The Razor scooter launched in 2000 and quickly became a global phenomenon, selling over 5 million units in its first six months and earning the title of Spring/Summer Toy of the Year. Founded by JD Corporation and developed in partnership with Micro Mobility Systems, RazorUSA is headquartered in Cerritos, California. Over the decades, the brand has expanded its lineup to include electric scooters, dirt bikes, skateboards, and hover-style products, maintaining its reputation for quality, innovation, and fun. Razor continues to be a dominant force in the outdoor recreation and toy industries, inspiring movement and adventure for riders of all ages.
Key Facts & Metrics
Company Timeline
2000 — Razor Scooter Launch
The original Razor folding kick scooter was introduced, developed by Micro Mobility Systems and manufactured by JD Corporation. It became an instant cultural phenomenon.
2000 — Toy of the Year
The Razor scooter was named Spring/Summer Toy of the Year after selling over 5 million units in just six months, cementing its status as a must-have product.
2003 — Electric Razor Scooter
Razor released its first electric scooter, expanding the brand beyond manual rideables into powered personal transportation for kids and teens.
