Razor

Carlton Calvin turned a simple scooter idea into a cultural phenomenon, then weathered its collapse, and emerged with a reinvention that defied expectations. In this episode, he reveals how recognizing fleeting trends while building lasting brand equity became Razor's secret weapon. You'll learn why the same product that sparked a global craze also nearly sank the company, and how Carlton's pivot into new mobility categories saved the empire. This is a masterclass in riding hype cycles without being crushed by them.