Episodes

Herschel Supply Co. co-founder Lyndon Cormack joins Guy Raz on the Advice Line to help three early-stage founders leverage their brand stories to reach new customers. The episode shares tailored guidance for a Michigan founder creating bespoke family history books, a London founder solving everyday clothing clutter, and an Alaska founder expanding her comfortable nursing bra line, delivering actionable insights for each growing business.

Guy Raz sits down with Barry Turner to unpack the unlikely origin of Lenny & Larry’s Protein Snacks. After a sidelined American Gladiator dream, Turner and his bodybuilding friend launched a protein baked goods brand in the early 1990s when protein-fortified food was virtually unheard of, first operating as a white label business before refocusing on The Complete Cookie. He shares how he built the brand, now majority-owned by Lion Capital, into a global high-protein treat line sold in over 30 countries.

Ariel Kaye, founder of Parachute Home, joins Guy Raz on the Advice Line to share strategic, mindful guidance for founders navigating their next expansion steps. She weighs in on a self-funded Australian men’s grooming brand considering outside investment, a New Jersey former educator’s children’s emotional health tool seeking press, and a Florida hard seltzer maker working to overcome biases in her male-dominated industry.

Guy Raz sits down with Monica Nassif to unpack how she launched an upscale cleaning brand, then intentionally knocked herself off with a mass-market alternative named after her mom. Mrs. Meyer's Clean Day grew from a Minneapolis startup into a household name in Target and Whole Foods, proving that elegant design and relatable storytelling can scale from a single pallet to a category giant.

Dutch Bros co-founder and former CEO Travis Boersma joins Guy Raz on the Advice Line to tackle unique growth challenges for three early-stage founders, while sharing actionable insights from scaling his first small espresso cart into a 900+ location national coffee brand. Founders receive tailored guidance for overcoming delivery app margin pressures, deciding between DTC and wholesale growth paths, and bringing non-alcoholic social tonics to mainstream consumers as an alcohol alternative.

No description available.

Vicky Tsai, co-founder of Tatcha, joins Guy Raz on the Advice Line to deliver targeted advice to three early-stage founders, addressing how to boost brand awareness for handcrafted fine jewelry, prioritize sales channels for a growing fem care brand, and generate buzz for a new creative cake company, alongside sharing lessons from her brief tenure returning to and stepping down from Tatcha’s CEO role.

Sam and Mariah Calagione, high school sweethearts turned craft beer pioneers, unpack the wild, ingredient-driven journey of building Dogfish Head Brewery from a tiny Delaware startup to a $300 million Boston Beer Company acquisition, sharing side stories of drafting their own brew-pub legislation, winning a Punkin Chunkin recipe contest, and hosting Ricki Lake at their first apartment tasting, all while infusing their beers with unexpected ingredients like licorice and roasted chicory.

Airbnb co-founder Joe Gebbia joins Guy Raz on the Advice Line to answer pressing questions from three early-stage founders, while also sharing an update on his latest entrepreneurial venture Samara. The episode delivers actionable, tailored guidance to help founders navigate common scaling challenges across product distribution, fundraising and hitting key revenue milestones for their businesses.

Guy Raz sits down with Michael Rubin to unpack how a child who struggled with reading built Fanatics, the $25 billion one-stop sports merchandising empire used by millions for team gear and sports betting. Rubin shares how he was trading closeout sporting goods for thousands of dollars by age 15, running a public company by his early 20s, and the relentless deal-making drive that turned his 2011 Fanatics acquisition into a global sports branding powerhouse.

Katlin Smith joins Guy Raz on the Advice Line to help founders decide when to go all-in. Three callers bring real scaling dilemmas: Scott's spent-grain pretzel line is stalled by co-manufacturing limits, Tim's Kentucky hot sauce has demand but not enough cash flow, and Marissa's silicone pet-products brand needs one focused marketing bet after spreading a small budget too thin. Smith answers with the same practical filters she used to grow Simple Mills: match the product to what contract manufacturers can run, prove taste and economics first, and concentrate limited dollars in the narrowest channel where buyers already are.

No description available.