Alexa Hirschfeld

Alexa Hirschfeld is the co-founder and president of Paperless Post, a digital invitation and stationery platform she launched with her brother James in 2009. Based in New York, she leads the company's mission to make event planning beautiful and accessible, with over 650 million invitations sent.

1 Episode

Episodes

EP 819

Advice Line: What’s Your Value?

Amanda Ballweg

Woofsie

Guy Raz brings together four legendary founders—Miguel McKelvey (WeWork), Alexa Hirschfeld (Paperless Post), and Chomps co-founders Pete Maldonado and Rashid Ali—for a special mashup tackling one of the hardest challenges in entrepreneurship: communicating your value proposition. Three founders call in with distinct dilemmas: Megan Downey struggles to prove the ROI of time-intensive pop-up demos for her reusable gift wrap, Amanda Ballweg can't make her dog enrichment cards make sense to online shoppers, and Mark Goldfarb needs to hire help without sacrificing the artisanal quality that defines his premium pesto. Each conversation reveals how to translate intangible benefits into clear, compelling messages that customers instantly understand. You'll learn why leading with the problem you solve beats listing product features, how to turn live experiences into scalable content, and why hiring for belief matters more than résumé prestige at the early stage.

Mar 19, 202637 min

Related Companies

Paperless Post

Paperless Post is a design-focused digital stationery platform for creating, customizing, and sending online invitations and greeting cards. Founded in 2008 and headquartered in New York City, the company offers free and premium designs from top-tier designers, with RSVP tracking and print services.

1 episode