Alexa Hirschfeld
Alexa Hirschfeld is the co-founder and president of Paperless Post, a digital invitation and stationery platform she launched with her brother James in 2009. Based in New York, she leads the company's mission to make event planning beautiful and accessible, with over 650 million invitations sent.
Episodes
Advice Line: What’s Your Value?
Guy Raz brings together four legendary founders—Miguel McKelvey (WeWork), Alexa Hirschfeld (Paperless Post), and Chomps co-founders Pete Maldonado and Rashid Ali—for a special mashup tackling one of the hardest challenges in entrepreneurship: communicating your value proposition. Three founders call in with distinct dilemmas: Megan Downey struggles to prove the ROI of time-intensive pop-up demos for her reusable gift wrap, Amanda Ballweg can't make her dog enrichment cards make sense to online shoppers, and Mark Goldfarb needs to hire help without sacrificing the artisanal quality that defines his premium pesto. Each conversation reveals how to translate intangible benefits into clear, compelling messages that customers instantly understand. You'll learn why leading with the problem you solve beats listing product features, how to turn live experiences into scalable content, and why hiring for belief matters more than résumé prestige at the early stage.
Advice Line with Alexa Hirschfeld of Paperless Post
Guy Raz teams up with Alexa Hirschfeld, co-founder of Paperless Post, to tackle real challenges from early-stage founders. This Advice Line features three callers: Jess Walker of 5.Post on navigating brand identity in a collaboration, Carolyn Horesky of The Creative Garland Company on scaling handmade production, and Sayuri Tsuchitani of Sumo Yoga on educating consumers about an unfamiliar concept. Alexa offers insights on brand architecture, incremental scaling, and product positioning.