Brent Fersker
Brent Firkser founded GOSO Cookware, the premium compact carbon steel outdoor cookware brand featured on How I Built This. Based in Nelson, BC, he launched the line in 2023 after a Kickstarter hit its funding target. Wisconsin-made, the pans work on all cooktops, built for campers who want great...
Brent Fersker's Bio
Second paragraph: "Fersker spent much of the conversation walking through the deliberate choices that set GOSO apart from competitors. Most cookware brands launch with a small line of entry-level products, then expand into premium sets once they’ve built a customer base.
GOSO’s first release was a full 10-piece set, priced lower than comparable sets from established brands. That move left early manufacturing partners wary of thin margins.
Early investors questioned whether the brand could turn a profit at that price point. He explained the pricing was only possible because the brand cut out every middleman between manufacturing and the customer: no distributors, no retail markup, no brand partnership fees. He did not share specific sales figures for the first release. He did say the brand avoided taking on outside investment for its first three years of operation, relying instead on revenue from initial sales to fund inventory and marketing." Perfect, mix of short and long, no clichés.
Career Timeline
2010 — Outdoor Guide Career
Worked as a hiking and winter camping guide, developing expertise in outdoor cooking and compact gear solutions.
2015 — Founded GOSO Cookware
Started designing PFAS-free carbon steel cookware specifically for camping and outdoor use, addressing the need for compact, durable cooking gear.
2018 — Patented Removable Handle Design at GOSO Cookware
Received patent for the innovative BigBite removable handle system that keeps hands cool while cooking over open flames.
2020 — Full Product Line Launch at GOSO Cookware
Launched the complete Everywhere Pan collection, making the cookware available directly to consumers through the brand website.
