Jessica May Walker
Jessica May Walker founded Five Dot Post, a Vancouver, WA greeting card company, in 2017 after her husband Tommy's cancer diagnosis. Inspired by 'laughter is the best medicine,' her cards help people stay connected through life's moments. Featured in Forbes, Refinery29, and Good Morning America.
Jessica May Walker's Bio
Jessica Walker founded Five Dot Post Greeting Cards in 2017 after her husband Tommy was diagnosed with stage 3 esophageal cancer. Working part-time at a New York gift shop, she noticed the cancer card aisle was entirely serious - nothing with warmth for people in their twenties and thirties. She started sketching her own designs, printed five cards at home, and opened an Etsy shop with $150 in supplies. Sales took off; within six months she quit to run the business full-time.
By 2019, card sales covered their household in Vancouver, Washington. Walker relaunched the original Better and Company shop as Five Dot Post in 2021, named for the five tiny tattoo dots Tommy received during radiation - she got matching dots on her arm as a reminder they were in this together. Tommy died in November 2021. The Today Show covered Five Dot Post after a video of his surprise vow renewal for Walker went viral, and Cindy Eckert's Pink Box put the cards in front of dozens of celebrities. By December 2022, Forbes profiled Walker in a feature on how she disrupted the greeting card industry.
Five Dot Post now carries over 350 designs through more than 200 retailers and hospital gift shops across the U.S., Canada, and the U.K., with a distributor covering 13 Asian markets. A portion of every sale goes to esophageal cancer research. Walker also hosts the "xoxo-jess" podcast and created an online course for aspiring greeting card entrepreneurs.
Career Timeline
2017 — Launched first cancer support cards on Etsy at Better and Company
Designed five cards printed at home, opened Etsy shop with $150 in supplies.
2018 — Quit gift shop to run business full-time at Five Dot Post
Etsy sales grew fast enough in six months to cover household income; left gift shop to focus on the business.
2019 — Card sales covered household expenses at Five Dot Post
Greeting card revenue fully supported the household in Vancouver, Washington.
2021 — Rebranded to Five Dot Post
Relaunched as Five Dot Post, named for the five tiny tattoo dots Tommy received for radiation treatment.
2021 — Featured on The Today Show
Covered after a video of Tommy's surprise vow renewal for Walker went viral on Instagram.
2021 — Pink Box feature with Cindy Eckert at The Pink Ceiling
Cindy Eckert included Five Dot Post in her annual Pink Box, reaching celebrities and public figures.
2022 — Featured in Forbes
Profiled in a feature on how she disrupted the greeting card industry.
2025 — Expanded to 13 Asian markets at Five Dot Post
Began working with a distributor servicing 13 markets in Asia.
