Miguel McKelvey
Miguel McKelvey is the co-founder and former Chief Culture Officer of WeWork, the global coworking and real estate technology company. A architect by training, he helped shape WeWork's unique community-driven approach to workspace design.
Episodes
Advice Line: What’s Your Value?
Guy Raz brings together four legendary founders—Miguel McKelvey (WeWork), Alexa Hirschfeld (Paperless Post), and Chomps co-founders Pete Maldonado and Rashid Ali—for a special mashup tackling one of the hardest challenges in entrepreneurship: communicating your value proposition. Three founders call in with distinct dilemmas: Megan Downey struggles to prove the ROI of time-intensive pop-up demos for her reusable gift wrap, Amanda Ballweg can't make her dog enrichment cards make sense to online shoppers, and Mark Goldfarb needs to hire help without sacrificing the artisanal quality that defines his premium pesto. Each conversation reveals how to translate intangible benefits into clear, compelling messages that customers instantly understand. You'll learn why leading with the problem you solve beats listing product features, how to turn live experiences into scalable content, and why hiring for belief matters more than résumé prestige at the early stage.
Advice Line with Miguel McKelvey of WeWork
WeWork co-founder Miguel McKelvey dispenses unfiltered advice to three founders at growth plateaus. A high-end pants maker learns to embed her "why" everywhere, a grief care business discovers AI-optimized content could be its new growth engine, and a history merch brand $750K strong realizes polished Instagram is losing to raw storytelling. Miguel's prescription: tell your story so relentlessly that customers can't forget you exist.
