Rowena Scherer

Rowena Scherer is the Founder and CEO of eat2explore, a New York-based subscription cooking kit company that turns mealtime into cultural exploration for families. With a culinary degree from The French Culinary Institute and an Executive MBA from NYU Stern, she built eat2explore to teach children about world cultures through food.

Before founding eat2explore, Rowena spent years as a financial executive on Wall Street. The spark came in spring 2016, during a cooking class in Koh Samui, Thailand, when her two children were nine and twelve. She realized the kids loved traveling and tasting new foods but could barely chop an onion. That gap became the mission.

Rowena launched eat2explore in January 2017 with a friends-and-family beta. The first six months were brutal — burned out, hauling ingredients through industrial kitchens. Summer 2017 brought a market shock: Blue Apron went public and fizzled; Amazon bought Whole Foods. Wall Street instincts told her to rethink the model. In late 2018, she relaunched as an experiential "explorer kit" focused on cultural discovery rather than just meal prep.

Today, eat2explore ships curated kits from a new country each month. In 2024, Rowena published "A Taste of the World: Celebrating Global Flavors (Cooking with Kids)," a cookbook that distills the eat2explore philosophy into a kitchen-friendly format.