Ryan Hellriegel
Ryan Hellriegel is the founder of RollFlex, a wellness company developing recovery tools for common injuries like tennis elbow, carpal tunnel, and shin splints. An entrepreneur and athlete from San Diego, his mission is to help people get back to doing what they love with less pain.
Ryan Hellriegel's Bio
Ryan Hellriegel is the founder of RollFlex, a wellness company developing recovery tools for common injuries like tennis elbow, carpal tunnel, and shin splints. Range of Motion Products, LLC was founded in 2016 with a simple principle in mind - leverage beats gravity. The Rolflex, the company's ground-breaking tool, was originally designed by a Physical Therapist and a Sports Massage Therapist to help people recover effectively and get back to doing what they love.
Based in San Diego, California, Ryan is an entrepreneur and athlete with a passion for bridging the gap between performance and longevity. His work with RollFlex reflects his own active lifestyle and understanding of movement-based recovery. Beyond business, he's an avid adventurer who has traveled to over 85 countries and completed transatlantic sails, experiences that inform his comprehensive view of wellness.
The Rolflex was created for anyone who loves movement - runners, workers, climbers, and athletes seeking a more effective way to recover. Through RollFlex, Ryan continues to expand access to professional-grade recovery tools, helping people manage pain and maintain an active life without relying on medication or constant therapy visits.
Career Timeline
2016 — Founded Range of Motion Products, LLC (RollFlex)
Co-founded with two physical therapist/massage therapist partners to develop recovery tools. The Rolflex was originally created to help healthcare providers alleviate their own arm and leg tension from long days treating patients.
2018 — Product Development and Tool Refinement at RollFlex
Focused on iterative prototyping and physical therapy feedback to optimize the Rolflex design for both clinical and athletic use cases.
2020 — Launched Direct-to-Consumer Sales at RollFlex
Began selling Rolflex primarily through Amazon and the company website, establishing a bootstrapped DTC distribution model.
2023 — Scaled to $3M Annual Revenue at RollFlex
Reached $3 million in annual sales through performance marketing on Meta ads, influencer partnerships, Google, and TikTok.
2025 — Expanded into B2B Corporate Wellness at RollFlex
Began targeting corporate wellness programs, military contractors, and manufacturing/logistics companies to reduce worker compensation claims for repetitive strain injuries.
2025 — Projected $5M in Sales at RollFlex
On track to achieve approximately $5 million in annual revenue, marking near 10-year anniversary since founding and continued growth trajectory.
