Boxed

Boxed founder Chieh Huang joins Guy Raz to coach three founders navigating product expansion. Christina Latraverse of Seagrass Pottery debates scaling physical studios versus wholesale. Hernan Lopez of Wondery guides Jim Kersley through the retail versus direct-to-consumer tradeoff for Lemur Strap. David Neilman helps William Carroll of Tool Club think through shifting consumer behavior around tool rentals. Every call explores the same question: how to grow without losing what makes the business work.

Guy Raz and Boxed co-founder Chieh Huang tackle real business challenges from three founders in this Advice Line episode. Alec from Surfing Cow wrestles with scaling his beef tallow skincare brand without losing its soul, Jessica from Tail Cinch debates selling through major pet retailers, and Eli from Makor Coffee balances product formulation with mass-market brewing. Chieh shares hard-won lessons from Boxed's rise and fall, focusing on co-manufacturer partnerships, capital strategy, and finding product-market fit.