Chomps

Guy Raz brings together four legendary founders—Miguel McKelvey (WeWork), Alexa Hirschfeld (Paperless Post), and Chomps co-founders Pete Maldonado and Rashid Ali—for a special mashup tackling one of the hardest challenges in entrepreneurship: communicating your value proposition. Three founders call in with distinct dilemmas: Megan Downey struggles to prove the ROI of time-intensive pop-up demos for her reusable gift wrap, Amanda Ballweg can't make her dog enrichment cards make sense to online shoppers, and Mark Goldfarb needs to hire help without sacrificing the artisanal quality that defines his premium pesto. Each conversation reveals how to translate intangible benefits into clear, compelling messages that customers instantly understand. You'll learn why leading with the problem you solve beats listing product features, how to turn live experiences into scalable content, and why hiring for belief matters more than résumé prestige at the early stage.

Guy Raz hosts an Advice Line special with Chomps co-founders Pete Maldonado and Rashid Ali, who offer real-time guidance to three founders facing growth dilemmas. Yadi Derisse contemplates expansion beyond her successful campus empanada shop. Zachary Bonder wrestles with e-commerce logistics for his frozen pies. Josh Shrenko seeks direction for his niche Smallmouth Bass apparel brand. The Chomps founders draw on their 13-year journey to advise on scaling thoughtfully, avoiding premature complexity, and staying close to core customers.