Pete Maldonado

Pete Maldonado is the co-founder and Chief Commercial Officer of Chomps, a company producing high-quality, naturally sourced beef snack sticks. He leads commercial strategy and operations, focusing on sustainable sourcing and product quality. Based in Florida, Pete Maldonado has helped grow Chomp...

1 Episode

Episodes

EP 819

Advice Line: What’s Your Value?

Amanda Ballweg

Woofsie

Guy Raz brings together four legendary founders—Miguel McKelvey (WeWork), Alexa Hirschfeld (Paperless Post), and Chomps co-founders Pete Maldonado and Rashid Ali—for a special mashup tackling one of the hardest challenges in entrepreneurship: communicating your value proposition. Three founders call in with distinct dilemmas: Megan Downey struggles to prove the ROI of time-intensive pop-up demos for her reusable gift wrap, Amanda Ballweg can't make her dog enrichment cards make sense to online shoppers, and Mark Goldfarb needs to hire help without sacrificing the artisanal quality that defines his premium pesto. Each conversation reveals how to translate intangible benefits into clear, compelling messages that customers instantly understand. You'll learn why leading with the problem you solve beats listing product features, how to turn live experiences into scalable content, and why hiring for belief matters more than résumé prestige at the early stage.

Mar 19, 202637 min

Related Companies

Chomps

Chomps is a healthy meat snack brand producing grass-fed beef, antibiotic-free turkey, and venison meat sticks with zero sugar and 10+ grams of protein. Founded in 2012, Chomps offers Non-Ultraprocessed Foods Verified, Whole30 and Paleo-friendly snacks available at major retailers nationwide.

1 episode