Daily Shade

Daily Shade Kids' Daily Mineral Sunscreen SPF 30 - 3 oz. Daily Shade Kids' Daily Mineral Sunscreen SPF 30 - 3 oz. Babe Shade Mineral Sunscreen Kit with Shade Brush - Daily Duo. Babe Shade Mineral Sunscreen Kit with Shade Brush - Daily Duo. Daily Shad

Official Website

Healthcare

1 Episode

The Story

Welcome to DAILY SHADE, A TRUE ZINC Sunscreen Company. We are saving lives one bottle at a time.

Our mission is to DECREASE SKIN CANCER IN THE RISING Daily Shade Kids' Daily Mineral Sunscreen SPF 30 - 3 oz. Babe Shade Mineral Sunscreen Kit with Shade Brush - Daily Duo.

Babe Shade Mineral Sunscreen Kit with Shade Brush - Daily Duo. Daily Shade Starter Kit with Babe Shade SPF 30 True Mineral Tinted Daily Shade Kids' Daily Mineral Sunscreen SPF 30 - 3 oz.

Daily Shade Kids' Daily Mineral Sunscreen SPF 30 - 3 oz. Babe Shade Mineral Sunscreen Kit with Shade Brush - Daily Duo. Babe Shade Mineral Sunscreen Kit with Shade Brush - Daily Duo. Daily Shad

Key Facts & Metrics

📅 Founded 2021

📍 Utah, USA

Classes & Programs

Daily Shade - Product 1

Daily Shade offering.

Available for purchase

Daily Shade - Product 2

Daily Shade offering.

Available for purchase

Company Timeline

2021 — Daily Shade founded
Breelyn VanLeeuwen launches Daily Shade to create clean, kid-friendly mineral sunscreen without harmful chemicals.
2022 — First product launch
Releases Daily Mineral Sunscreen SPF 30 in 3 oz format, formulated for sensitive skin and daily use.
2023 — DTC growth
Builds direct-to-consumer sales through content marketing and parent community partnerships.
2025 — Expanded SPF line
Considers investment to expand product line and scale production after rapid DTC traction.

Episodes Featuring Daily Shade

EP 778

Advice Line with Niraj Shah of Wayfair

Niraj Shah

Wayfair

Breelyn Vanleeuwen hosts an Advice Line special with Wayfair co-founder Niraj Shah, who joins alongside founders Tess Milholland of HerHouse and Valerie Zweig of CookStix. The panel tackles real-world scaling challenges, from supply chain bottlenecks to customer acquisition in competitive markets. Niraj shares hard-won lessons from building a home goods empire, while Tess and Valerie bring early-stage founder perspectives. This is a masterclass in operational resilience and strategic pivots from someone who's weathered every startup storm.

Oct 30, 202544 min

Founders Featured

Breelyn Vanleeuwen

Breelyn Vanleeuwen, a physician assistant and mom of four, founded Daily Shade Sunscreen after 15 years in medicine. She spent four years developing a 100% non-nano zinc oxide formula that's reef-safe and ghost-face free.

1 episode