Daily Shade
Daily Shade Kids' Daily Mineral Sunscreen SPF 30 - 3 oz. Daily Shade Kids' Daily Mineral Sunscreen SPF 30 - 3 oz. Babe Shade Mineral Sunscreen Kit with Shade Brush - Daily Duo. Babe Shade Mineral Sunscreen Kit with Shade Brush - Daily Duo. Daily Shad
The Story
Welcome to DAILY SHADE, A TRUE ZINC Sunscreen Company. We are saving lives one bottle at a time.
Our mission is to DECREASE SKIN CANCER IN THE RISING Daily Shade Kids' Daily Mineral Sunscreen SPF 30 - 3 oz. Babe Shade Mineral Sunscreen Kit with Shade Brush - Daily Duo.
Babe Shade Mineral Sunscreen Kit with Shade Brush - Daily Duo. Daily Shade Starter Kit with Babe Shade SPF 30 True Mineral Tinted Daily Shade Kids' Daily Mineral Sunscreen SPF 30 - 3 oz.
Daily Shade Kids' Daily Mineral Sunscreen SPF 30 - 3 oz. Babe Shade Mineral Sunscreen Kit with Shade Brush - Daily Duo. Babe Shade Mineral Sunscreen Kit with Shade Brush - Daily Duo. Daily Shad
Key Facts & Metrics
Products & Services
The Shade Pool Bag
Large iridescent pool bag designed for carrying sunscreen kits, towels, and beach essentials. Spacious enough for a family day trip with a stylish, eye-catching finish.
Daily Shade Gift Card
Give the gift of sun protection with a Daily Shade digital gift card. Recipients can choose their favorite sunscreen kits, brushes, bags, or accessories from the full product range.
Daily Shade Starter Kit with Brush
Compact accessories-only starter kit that includes the Daily Shade mineral sunscreen brush and essential sun protection tools. Perfect for trying the brand or keeping in a bag for quick reapplication throughout the day.
Daily Shade True Mineral Sunscreen Kit
Complete mineral sunscreen kit featuring Babe Shade SPF 30 with a tinted formula, application brush, UV test card, and carrying bag. Designed for all-day sun protection with clean, reef-safe ingredients.
Company Timeline
2021 — Daily Shade founded
Breelyn VanLeeuwen launches Daily Shade to create clean, kid-friendly mineral sunscreen without harmful chemicals.
2022 — First product launch
Releases Daily Mineral Sunscreen SPF 30 in 3 oz format, formulated for sensitive skin and daily use.
2023 — DTC growth
Builds direct-to-consumer sales through content marketing and parent community partnerships.
2025 — Expanded SPF line
Considers investment to expand product line and scale production after rapid DTC traction.
