
Dr. Dennis Gross Skincare
Dr. Dennis Gross Skincare is an award-winning dermatologist-founded skincare brand known for its science-backed formulations and the revolutionary Alpha Beta Daily Peel.
The Story
Dr. Dennis Gross Skincare was born in a New York City dermatologist's office, where Dr. Dennis Gross developed his signature no-downtime chemical peel. The treatment became so popular that patients began asking to take it home, prompting Gross to launch a consumer version in the early 2000s. From those first clinical formulations, the brand grew into a nine-figure skincare empire known for making professional-grade peels accessible to everyone.
The company's breakthrough was the Alpha Beta Daily Peel, a two-step treatment that combined alpha and beta hydroxy acids to exfoliate skin without irritation. What set Gross apart was his 'living lab' approach—he tested every formula on his own patients and refined the products based on real-world results. This methodology earned the brand cult status among dermatologists and beauty editors, eventually landing it in the pages of Vogue, Elle, and the New York Times Magazine.
Over two decades, Dr. Dennis Gross Skincare expanded from peels into full skincare regimens, including moisturizers, serums, and LED devices. In 2020, the brand brought in Main Post Partners as a minority investor to support growth, and three years later, Shiseido acquired the company for an estimated $450 million. Despite the change in ownership, the brand remains headquartered in New York and continues to be formulated by Dr. Gross himself.
Today, Dr. Dennis Gross Skincare is sold worldwide and remains a bestseller at retailers like Sephora and Nordstrom.
Key Facts & Metrics
Products & Services
Alpha Beta® Extra Strength Daily Peel

Maximum-strength two-step peel pads with higher concentrations of acids for experienced users targeting stubborn texture, wrinkles, and clogged pores.
Vitamin C Lactic Dewy Deep Cream

Brightening moisturizer with vitamin C and lactic acid to hydrate, firm, and impart a dewy glow. Suitable for all skin types.
Alpha Beta® Universal Daily Peel

Two-step daily treatment pads with alpha and beta hydroxy acids for gentle exfoliation, brightening, and smoother skin. Available in 5, 30, and 60 packs.
Company Timeline
2000 — Company founded as MD Skincare
Dr. Dennis Gross launched MD Skincare in New York City, bringing his clinical no-downtime peel to consumers.
2010 — Rebranded to Dr. Dennis Gross Skincare
The brand was renamed from MD Skincare to Dr. Dennis Gross Skincare following a trademark lawsuit settlement.
2020 — Main Post Partners minority investment
Private equity firm Main Post Partners took a minority stake to support international growth.
2023 — Acquired by Shiseido
Shiseido acquired Dr. Dennis Gross Skincare for an estimated $450 million, adding the brand to its portfolio of prestige skincare labels.
Episodes Featuring Dr. Dennis Gross Skincare
Founders Featured

Carrie Gross
Co-founder and Chief Creative Officer of Dr. Dennis Gross Skincare, the award-winning skincare brand she launched with her husband Dr. Dennis Gross in 2000.
1 episode

Dennis Gross
Board-certified dermatologist and co-founder of Dr. Dennis Gross Skincare, the award-winning brand he launched in 2000 and sold to Shiseido for $450 million in 2023.
1 episode