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Dr. Dennis Gross Skincare

Dr. Dennis Gross Skincare is an award-winning dermatologist-founded skincare brand known for its science-backed formulations and the revolutionary Alpha Beta Daily Peel.

Skincare
1 Episode

The Story

Dr. Dennis Gross Skincare was born in a New York City dermatologist's office, where Dr. Dennis Gross developed his signature no-downtime chemical peel. The treatment became so popular that patients began asking to take it home, prompting Gross to launch a consumer version in the early 2000s. From those first clinical formulations, the brand grew into a nine-figure skincare empire known for making professional-grade peels accessible to everyone.

The company's breakthrough was the Alpha Beta Daily Peel, a two-step treatment that combined alpha and beta hydroxy acids to exfoliate skin without irritation. What set Gross apart was his 'living lab' approach—he tested every formula on his own patients and refined the products based on real-world results. This methodology earned the brand cult status among dermatologists and beauty editors, eventually landing it in the pages of Vogue, Elle, and the New York Times Magazine.

Over two decades, Dr. Dennis Gross Skincare expanded from peels into full skincare regimens, including moisturizers, serums, and LED devices. In 2020, the brand brought in Main Post Partners as a minority investor to support growth, and three years later, Shiseido acquired the company for an estimated $450 million. Despite the change in ownership, the brand remains headquartered in New York and continues to be formulated by Dr. Gross himself.

Today, Dr. Dennis Gross Skincare is sold worldwide and remains a bestseller at retailers like Sephora and Nordstrom.

Key Facts & Metrics

📅 Founded 2000
📍 New York City

Company Timeline

  • 2000Company founded as MD Skincare

    Dr. Dennis Gross launched MD Skincare in New York City, bringing his clinical no-downtime peel to consumers.

  • 2010Rebranded to Dr. Dennis Gross Skincare

    The brand was renamed from MD Skincare to Dr. Dennis Gross Skincare following a trademark lawsuit settlement.

  • 2020Main Post Partners minority investment

    Private equity firm Main Post Partners took a minority stake to support international growth.

  • 2023Acquired by Shiseido

    Shiseido acquired Dr. Dennis Gross Skincare for an estimated $450 million, adding the brand to its portfolio of prestige skincare labels.

Episodes Featuring Dr. Dennis Gross Skincare

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