Girlyish Skincare

Girlyish Skincare creates clean, youth-safe skincare for tween and teen girls. Based in Provo, Utah, the brand offers a simple three step routine with cleanser, moisturizer, and mineral sunscreen that is gentle on developing skin and free of hormone disruptors.

Official Website

Consumer Goods

1 Episode

The Story

The brand was founded with a mission to fill a gap in the skincare market for young girls entering their teen years. Every product is carefully formulated without harmful chemicals, parabens, or synthetic fragrances.

Girlyish Skincare has built a loyal community of parents and teens who appreciate the brand's commitment to clean ingredients, affordable pricing, and educational content about healthy skincare habits.

Key Facts & Metrics

📅 Founded 2020

📍 Provo, Ut

Company Timeline

2020 — Girlyish Skincare founded
Girlyish Skincare was established in 2020.
2022 — Cleanser Launch
Launched the first youth-safe cleanser formulated for tween and teen skin.
2024 — Sunscreen SPF 30 Launch
Introduced mineral sunscreen SPF 30, completing the three-step routine.

Episodes Featuring Girlyish Skincare

EP 804

Advice Line with Serial Entrepreneur Mark Cuban

Lucy Dana, Macy Schmitt, Dan Janssen, Kristin Ruud, Mark Cuban

One Trick Pony, Girlyish Skincare, Imperium Shaving, Northern Classics, broadcast.com

Mark Cuban cuts through startup noise with unfiltered advice for five founders facing real growth barriers. Dan Janssen's Imperium Shaving needs to scale beyond niche without raising capital. Kristin Ruud's Northern Classics struggles to stand out in a crowded heritage market. Lucy Dana's One Trick Pony hit a content ceiling. Macy Schmitt's Girlyish Skincare faces fierce competition. Cuban delivers tactical, no-BS guidance on positioning, distribution, and brand storytelling. This episode delivers a masterclass in honest feedback—exactly what early-stage founders need to hear.

Jan 29, 202653 min

Founders Featured

Macy Schmitt

Macy Schmitt is a journalist with BYU's Daily Universe covering the launch of Girlyish Skincare, a youth-safe skincare brand. She reports on how the brand develops its products and messaging.

1 episode