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Macy Schmitt

Macy Schmitt

Macy Schmitt is a journalist with BYU's Daily Universe covering the launch of Girlyish Skincare, a youth-safe skincare brand. She reports on how the brand develops its products and messaging.

1 Episode

Macy Schmitt's Bio

Macy Schmitt is the co-founder and CEO of Girlyish Skincare, a Provo-based brand making youth-safe skincare for teens and tweens.

Schmitt graduated from Brigham Young University's Entrepreneurial Management program. She and her sister Madison Egli started Girlyish Skincare at the beginning of 2024, just as Schmitt was finishing her degree. The idea came from watching TikTok videos of 12-year-olds heading to Sephora with products formulated for adult skin. She realized the teen aisle was full of harsh ingredients like AHAs, BHAs, retinols, and synthetic fragrances — stuff young skin has no business using.

Girlyish Skincare launched with products stripped of those irritants, focused on what developing skin actually needs. The brand resonated quickly with parents looking for safer alternatives to the aggressive routines trending online.

Schmitt and Egli run the company together from Provo, Utah. The sisters handle product development, content, and brand direction. Schmitt has built a following on Instagram sharing manufacturing tips and skincare education for young consumers.

Career Timeline

  • 2024 — Graduated BYU Entrepreneurial Management at Brigham Young University

    Completed degree in Entrepreneurial Management.

  • 2024 — Co-founded Girlyish Skincare

    Started youth-safe skincare brand with sister Madison Egli, inspired by TikTok videos of pre-teens using harsh anti-aging products.

  • 2024 — Launched Full Product Line at Girlyish Skincare

    Released three-step cleanser, moisturizer, and sunscreen system for teens and tweens.

  • 2024 — Featured in Voyage Utah Magazine

    Profile piece highlighting the founding story and mission behind Girlyish Skincare.

  • 2026 — Appeared on How I Built This Advice Line

    Called in to discuss youth-safe skincare and marketing strategy with Mark Cuban and Guy Raz.

Episodes

EP 804

Advice Line with Serial Entrepreneur Mark Cuban

Mark Cuban
One Trick Pony

Mark Cuban cuts through startup noise with unfiltered advice for five founders facing real growth barriers. Dan Janssen's Imperium Shaving needs to scale beyond niche without raising capital. Kristin Ruud's Northern Classics struggles to stand out in a crowded heritage market. Lucy Dana's One Trick Pony hit a content ceiling. Macy Schmitt's Girlyish Skincare faces fierce competition. Cuban delivers tactical, no-BS guidance on positioning, distribution, and brand storytelling. This episode delivers a masterclass in honest feedback—exactly what early-stage founders need to hear.

Jan 29, 202653 min

Related Companies

Girlyish Skincare

Girlyish Skincare

Girlyish Skincare creates clean, youth-safe skincare for tween and teen girls. Based in Provo, Utah, the brand offers a simple three step routine with cleanser, moisturizer, and mineral sunscreen that is gentle on developing skin and free of hormone disruptors.

1 episode