Hala Gear
Hala Gear is a recreational sports company that designs and manufactures inflatable paddle boards and accessories. Founded in 2011 in Steamboat Springs, Colorado, the company focuses on performance, durability, and innovation for whitewater and river surfing applications.
The Story
Hala Gear is a recreational sports company that designs and manufactures inflatable paddle boards and accessories. Founded in 2011 in Steamboat Springs, Colorado, the company focuses on performance, durability, and innovation for whitewater and river surfing applications.
The company started with a passion for river surfing and has expanded into a full line of inflatable SUPs, paddles, and accessories. Hala Gear products are known for their rugged construction and versatility, appealing to both beginners and experienced paddlers.
Under new ownership since 2024, Hala Gear continues to innovate while maintaining its commitment to quality and the outdoor community. The company remains based in Steamboat Springs, serving paddlers worldwide.
Key Facts & Metrics
Products & Services
Hala Rado Inflatable SUP
Versatile all-around inflatable stand-up paddleboard with drop-stitch construction for rigidity and durability on any water.
Hala Atcha 86 Inflatable SUP
Compact and agile 8'6" inflatable SUP designed for whitewater, river running, and tight-turn maneuverability.
Hala Rival Carbon SUP Paddle
Lightweight carbon fiber 3-piece adjustable SUP paddle with teardrop blade for efficient power transfer on the water.
Company Timeline
2011 — Hala Gear founded
Founded in Steamboat Springs, Colorado with a focus on inflatable paddleboards for whitewater and river surfing.
2016 — Product line expansion
Expanded product line to include additional SUP models and accessories.
2024 — Acquired by Colleen King
Colleen King acquired Hala Gear, bringing new leadership and vision to the company.