Magnolia

Magnolia is a home décor and lifestyle brand founded by Chip and Joanna Gaines. The company offers thoughtfully designed furniture, kitchen essentials, and lifestyle goods, with roots in their Waco, Texas-based Magnolia Market.

Official Website

Retail

1 Episode

Episodes Featuring Magnolia

EP 775

Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

Joanna Gaines

Magnolia

Chip and Joanna Gaines transformed Waco from "Wacky Waco" to a design destination through the power of authentic storytelling and relentless grit. What began as a struggling house-flipping venture and a tiny home goods store evolved into a media empire spanning television, retail, and consumer products. Their journey reveals how staying rooted in community while daring to dream big can redefine both a city and an entire industry.

Oct 20, 202593 min

Founders Featured

Chip Carter Gaines

Chip Carter Gaines is the co-founder of Magnolia, the lifestyle brand behind HGTV's Fixer Upper. Alongside his wife Joanna, he turned a small Waco renovation business into a media empire spanning retail, e-commerce, and a streaming network. He's also a New York Times bestselling author.

1 episode

Joanna Gaines

Joanna Gaines is an American interior designer, television personality, and author. She co-hosted HGTV's Fixer Upper and co-founded the lifestyle brand Magnolia with her husband Chip, where she serves as Editor-in-Chief of Magnolia Journal.

1 episode