mapleROO
mapleROO is an Australian sports nutrition company that makes energy gels, drink mixes, and waffles from 100% pure Canadian maple syrup. All-natural, organic certified, and gut-friendly products for athletes.
The Story
mapleROO is an Australian sports nutrition company powered by pure Canadian maple syrup. Co-founded by Ironman athlete Eric Poulin, the brand makes energy gels, drink mixes, and waffles for endurance athletes who want clean fuel.
Based in Australia and manufacturing in Canada, mapleROO has built a loyal following among run clubs, triathletes, and everyday adventurers. The company is bootstrapped and growing primarily through direct-to-consumer sales, with a small but passionate retail footprint.
Eric's philosophy is simple: great performance starts with great ingredients, and authenticity beats big marketing budgets every time. mapleROO proves that a niche brand with a genuine story can compete in a crowded market.
Key Facts & Metrics
Company Timeline
2015 — mapleROO founded in Australia
mapleROO was founded in Australia with a focus on natural sports nutrition using 100% pure maple syrup.
2017 — First maple syrup energy products
Launched initial line of maple-based energy gels and chews for endurance athletes.
2019 — International market expansion
Expanded distribution to North America and Asia, bringing Australian maple nutrition to global markets.
2021 — Gluten-free energy waffles
Introduced gluten-free energy waffles as a convenient pre-workout and recovery snack.
