Mrs. Meyer's Clean Day
Mrs. Meyer's Clean Day creates household cleaning and personal care products with essential oils and garden-inspired scents. Founded by Monica Nassif in 2001 and acquired by S.C. Johnson in 2008, the brand focuses on non-toxic ingredients.
The Story
Mrs. Meyer's Clean Day began when Monica Nassif decided cleaning products could feel less sterile and more like the Iowa household she grew up in. Named after her mother, Thelma Meyer, the brand launched with garden-inspired scents and plant-based formulas at a time when most mainstream cleaners still leaned on harsh chemicals and industrial fragrances. Early distribution through specialty grocers gave the line credibility, but it was the broader mass-market pitch that turned it into a household name.
The business model relied on making aromatherapeutic ingredients approachable rather than exclusive. After Nassif's earlier high-end brand Caldrea proved the concept, Mrs. Meyer's Clean Day was created specifically for wider retail adoption. By the mid-2000s the brand was in thousands of stores, and its singular focus on one scent experience across multiple product categories made shelf placement unusually cohesive.
In 2008, S.C. Johnson acquired the brand, giving it national manufacturing scale while preserving the independent, Midwestern story that shoppers connected with. Today Mrs. Meyer's Clean Day remains known for biodegradable formulas, Leaping Bunny-certified cruelty-free standards, and scents such as Lemon Verbena, Peppermint, and Rain Water that carry the original garden-inspired positioning into laundry, dish, and household cleaning aisles.
Key Facts & Metrics
Products & Services
Mrs. Meyer's Peppermint Multi-Surface Everyday Cleaner
Plant-based multi-surface cleaner with Peppermint essential oil scent. Safe for floors, counters, and walls.
Mrs. Meyer's Rain Water Laundry Detergent
Plant-based liquid laundry detergent with Rain Water scent. Works in both standard and high-efficiency washers.
Mrs. Meyer's Lemon Verbena Dish Soap
Plant-based liquid dish soap with Lemon Verbena scent. Cuts grease while being gentle on hands.
Company Timeline
2007 — Founded Mrs. Meyer's Clean Day
Launched in Iowa with a line of plant-based cleaning products inspired by Mrs. Meyer's own recipes.
2008 — Acquired by SC Johnson
SC Johnson acquired the brand, expanding its national retail distribution while keeping the independent ethos.
2015 — Leaping Bunny Certification
Earned Leaping Bunny certification for its cruelty-free product line.
Episodes Featuring Mrs. Meyer's Clean Day
Advice Line with Monica Nassif of Mrs. Meyers
Guy Raz hosts Monica Nassif on the Advice Line to tackle real founder challenges. Allison Ombres needs help scaling her wig brand Encelia Hair beyond organic growth. Nick Harmon wants to focus Randomals after viral success stretched the team thin. Ben Rothenhafer asks whether he's ready to expand his chandelier cleaning business. Monica shares hard-won lessons about discipline, supply chains, and building brands that last.
Mrs. Meyer's Clean Day: Monica Nassif
Guy Raz sits down with Monica Nassif to unpack how she launched an upscale cleaning brand, then intentionally knocked herself off with a mass-market alternative named after her mom. Mrs. Meyer's Clean Day grew from a Minneapolis startup into a household name in Target and Whole Foods, proving that elegant design and relatable storytelling can scale from a single pallet to a category giant.
