Poppi

Allison and Stephen Ellsworth transformed a simple farmers market vinegar tonic into Poppi, a functional soda brand now worth $2 billion. They cracked the code on making apple cider vinegar delicious—bottling gut-health benefits in flavors people actually crave. After years of grassroots selling, their breakthrough came when they stopped chasing trends and started building real community around wellness. The result: a beverage that's neither compromise nor cure-all, but a smarter choice that finally made functional drinks mainstream.