SkinnyDipped
Seattle-born, women-founded snack company making lightly dipped nuts with less sugar and no artificial sweeteners. Started at the kitchen table after a family loss inspired the founders to prioritize time together. Now in 25,000+ retail stores nationwide.
The Story
SkinnyDipped was founded by mother-and-daughter duo Val and Breezy Griffith in Seattle. The company began after the passing of their friend Josh Dickerson in 2012, which made them reconsider their life priorities and led them to start a business together centered around food, family, and love.
Starting in their kitchen, they spent years perfecting their SkinnyDipped almonds - the first in their line of balanced, healthy and insanely delicious snacks. The company launched in 2016 as part of the AccelFoods cohort, initially selling directly to consumers.
Today, SkinnyDipped has expanded beyond almonds into cashews, peanuts, and a line of cups and bites. Their products are available in more than 25,000 retail stores nationwide, including Target, Walmart and Kroger. The company is committed to empowering women, donating \$400,000 to entrepreneurship programs in South Sudan through the Whitaker Peace and Development Initiative, and continuously donating hundreds of thousands of healthy snacks to women shelters and after-school programs.
All SkinnyDipped products feature less sugar, no artificial sweeteners, and are made with real ingredients. They source almonds from bee-friendly farms and use curbside recyclable boxes and compostable insulation for shipping.
Key Facts & Metrics
Products & Services
Lemon Bliss Almonds
Bright and zesty lemon meets crunchy almonds covered in a thin layer of rich dark chocolate. A refreshing, less-sweet twist on classic chocolate-covered almonds. Only 3g of sugar per serving.
Dark Chocolate Cocoa Almonds
Loaded with intense cocoa flavor and crunchy almonds, all dipped in a thin dark chocolate shell. Only 3g of sugar per serving - for those who want a deep chocolate experience without the sugar rush.
Dark Chocolate Peanut Butter Cups
SkinnyDipped flips the script with these peanut butter-forward cups. Lots of peanut butter nestled in a thin dark chocolate shell. Only 3g of sugar per cup - same great taste with less sweetness.
Dark Chocolate Salted Caramel Bites
Sweet and salty buttery caramel packed inside a dark chocolate bite. Only 3g of sugar per bite, made with premium ingredients. The perfect balance of rich chocolate and gooey caramel.
Caramel + Peanut Paradise Cups
A luscious layered cup with crunchy peanuts, smooth peanut butter and sweet buttery caramel in a thin dark chocolate shell. Only 3g of sugar per cup - a trip to nirvana in every bite.
Company Timeline
2012 — Founding Inspiration
After the passing of their friend Josh Dickerson, the founders decided to start a business that would bring their family closer together.
2015 — Founded SkinnyDipped
Mother-and-daughter Val and Breezy Griffith founded SkinnyDipped in Seattle, starting with batches of almonds made in their own kitchen.
2016 — AccelFoods Cohort
SkinnyDipped joined the 2016 AccelFoods cohort, launching as a direct-to-consumer brand focused on better-for-you snacks.
2022 — Near-Collapse
A perfect storm hit: 40,000 pounds of almonds went rancid, retail orders were cancelled, and funding dried up. The company nearly failed.
2023 — 12M Series A
SkinnyDipped closed a 12 million Series A led by investors including Amy Schumer and Mark Wahlberg, enabling expansion into new retailers and categories.
2024 — First Profitable Year
SkinnyDipped achieved profitability for the first time, with products now in more than 25,000 retail stores nationwide including Target, Walmart and Kroger.
Episodes Featuring SkinnyDipped
Founders Featured
Breezy Griffith
Breezy Griffith is the founder and CEO of SkinnyDipped, a snack company she launched in 2016 with her mother Val after a friend's cancer diagnosis. The Seattle-based brand reinvents classic treats with better-for-you ingredients, starting with their signature chocolate-covered almonds.
1 episode
Valerie Griffith
Valerie Griffith co-founded SkinnyDipped in 2016 from her dining room table with her daughter Breezy and two best friends. The Seattle-based snack company makes better-for-you dark chocolate covered almonds.
1 episode