SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed
Breezy and Val Griffith turned a road-trip idea for ultrathin chocolate almonds into SkinnyDipped, a $100M brand in 25,000 stores. Their decade spanned home kitchen experiments, a converted chicken coop factory, and a make-or-break Target launch threatened by 40,000 pounds of rancid nuts. After hitting rock bottom in 2022 with negative margins and no funding, the mother-daughter team cut everything, reformulated, and clawed to profitability. Their story shows how founder-led product obsession, paired with ruthless financial discipline, can rescue a business from collapse.
