Snug Safety

Chris Riccobono returns to the Advice Line with an unvarnished update on UNTUCKit: tariffs, wholesale expansion, and the operational grind of keeping a growing apparel brand moving. Three callers then push him on harder problems. Adrian Alvarez wants Aero Shorts to outgrow its volleyball niche and compete with bigger athletic brands. Preet Anand is searching for awareness channels for Snug Safety that fit a trust-based, older demographic. Derek needs a real plan for Hockey Ninja now that NHL clearance is in hand, and he is choosing between social media, equipment managers, and a player partnership.