How do you turn a side hustle into a retail empire that popularized the untucked shirt? Chris Riccobono, co-founder of UNTUCKit, started the company while working at GE Healthcare, launching with a $150,000 investment and a lot of skepticism. From near-bankruptcy after a $750M acquisition fell through in 2020, UNTUCKit rebounded to more than 80 stores and a growing wholesale business. In this episode, Riccobono explains why an idea everyone laughed at became a category-defining brand — and what it took to survive when success almost slipped away.
Chris Riccobono co-founded and led UNTUCKit, the men's brand known for shirts designed to be worn untucked. A Providence College grad and Columbia MBA, he built the company from a side hustle at GE Healthcare into an 80-plus-store phenomenon. He later co-founded Greatness Wins performance apparel.
2 episodes
UNTUCKit is an American casual men's apparel brand known for shirts designed to be worn untucked. Founded in 2011 by Chris Riccobono, the company grew from a side hustle into an 80-plus-store retail phenomenon with locations across North America and the United Kingdom.
