Preet Anand

Preet Anand co-founded Snug Safety after a customer named Jan described a gap in the safety market: she did not need help for moments when she could call for assistance; she needed help for moments when she could not respond at all. That insight led to a free daily check-in app that nudges seniors to confirm they are okay and automatically alerts emergency contacts if something is wrong. The paid layer adds phone-based alarm services and, if needed, emergency-services coordination. Rather than relying on conventional social advertising, Anand grew Snug Safety through customer trust, word of mouth, Google, niche outreach to senior YouTubers, and earned media including an NPR feature. The business sits in the mid-six figures in annual revenue and is positioned around an emotional, trust-based value proposition rather than a commodity health-tech feature race.