Vineyard Vines

Vineyard Vines is an American clothing and accessory retailer founded in 1998 on Martha's Vineyard by brothers Shep and Ian Murray. The family-owned company creates classic, preppy apparel with a relaxed, timeless aesthetic.

Official Website

Fashion

1 Episode

Episodes Featuring Vineyard Vines

EP 830

Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

Shep Murray

Vineyard Vines

Two brothers turned a dying product category into a half-billion dollar lifestyle empire by selling not ties, but a feeling. Shep and Ian Murray built Vineyard Vines from scratch, capturing the essence of Martha's Vineyard summers in every stitch. Their journey from corporate drudgery to brand builders shows how emotional connection can transform even the most stale markets.

Apr 27, 202668 min

Founders Featured

Ian Murray

Ian Murray co-founded Vineyard Vines with his brother Shep in 1998, launching the brand from Martha's Vineyard with a line of neckties. What began as a small operation has grown into a nationwide lifestyle brand with over 100 retail locations.

1 episode

Shep Murray

Shep Murray is the co-founder and CEO of Vineyard Vines, the lifestyle brand he launched with his brother Ian in 1998 on Martha's Vineyard. A Skidmore College graduate, Murray transformed a men's tie business into a billion-dollar apparel company.

1 episode