Vineyard Vines

Vineyard Vines is an American clothing and accessory retailer founded in 1998 in Martha's Vineyard, Massachusetts, by brothers Shep and Ian Murray.

Official Website

Fashion

1 Episode

The Story

Find the latest selection of vineyard vines in-store or online at Nordstrom. Shipping is always free and returns are accepted at any location.

Home · Best Sellers · New Arrivals. Back; New Arrivals · Men · Boys · Women · Girls · Men.

Back; Men · Polos · T-Shirts · Pullovers · Button-Downs · Pants · Shorts. Find the latest selection of vineyard vines in-store or online at Nordstrom. Shipping is always free and returns are accepted at any location. Vineyard Vines is an American clothing and accessory retailer founded in 1998 in Martha's Vineyard, Massachusetts, by brothers Shep and Ian Murray.

Key Facts & Metrics

📅 Founded 1998

📍 Vineyard, Massachusetts

Products

Vineyard Vines - Product 2

Vineyard Vines offering.

Available for purchase

Vineyard Vines - Product 1

Vineyard Vines offering.

Available for purchase

Vineyard Vines - Product 3

Vineyard Vines offering.

Available for purchase

Company Timeline

1998 — Founded Vineyard Vines
Vineyard Vines was founded as a fashion company.
2003 — Vineyard Vines Expansion
Vineyard Vines expanded its operations and market presence.

Episodes Featuring Vineyard Vines

EP 830

Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

Vineyard Vines

Shep and Ian Murray

Two brothers turned a dying product category into a half-billion dollar lifestyle empire by selling not ties, but a feeling. Shep and Ian Murray built Vineyard Vines from scratch, capturing the essence of Martha's Vineyard summers in every stitch. Their journey from corporate drudgery to brand builders shows how emotional connection can transform even the most stale markets.

Apr 27, 202668 min

Founders Featured

Ian Murray

Ian Murray co-founded Vineyard Vines with his brother Shep in 1998, launching the brand from Martha's Vineyard with a line of neckties. What began as a small operation has grown into a nationwide lifestyle brand with over 100 retail locations.

1 episode

Shep Murray

Shep Murray is the co-founder and CEO of Vineyard Vines, the lifestyle brand he launched with his brother Ian in 1998 on Martha's Vineyard. A Skidmore College graduate, Murray transformed a men's tie business into a billion-dollar apparel company.

1 episode