Alec Merlino

Alec Merlino is the creator of Surfing Cow, a tallow-based skincare brand for surfers and active people with sensitive skin. He started the business eight months ago and has built it entirely in public, sharing production costs and growth metrics as he learns.

Merlino's path wasn't linear. He began working at sixteen and later attended Boise State University, where he developed the discipline that would shape his entrepreneurial approach. Before Surfing Cow, he built a following as a digital creator, amassing over 71,000 Instagram followers and 17,100 YouTube subscribers by documenting his lifestyle and creative process.

Today, Merlino runs Surfing Cow from Cardiff-by-the-Sea, California, shipping same-day from San Diego. He's also Owner/Creative Director at Make Waves, suggesting involvement in multiple creative ventures. His transparent approach—broadcasting startup realities—resonates with founders who value authenticity over polished narratives.

Under his leadership, Surfing Cow has quickly gained traction in the niche outdoor/surfer skincare market. The brand's focus on simplicity and natural ingredients reflects Merlino's philosophy: skincare shouldn't be complicated for those living active, sun-drenched lives.