Kurt Listug

Kurt Listug co-founded Taylor Guitars in 1974 with Bob Taylor, turning a small guitar shop into a global leader in acoustic instruments. A San Diego native, Listug served as CEO and guided the company's innovative approach to guitar design and manufacturing.

1 Episode

Episodes

EP 803

Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

Bob Taylor

Taylor Guitars

Kurt Listug and Bob Taylor built Taylor Guitars from a $3,700 shop into a global brand. Their success came from innovative guitar design, controlling the entire production process, and focusing on sound quality. They pushed the industry forward by adopting CNC technology early and leading the way in sustainable tonewood sourcing. The result: instruments that changed expectations for acoustic guitars.

Jan 26, 202669 min

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Taylor Guitars

Taylor Guitars is a premium acoustic guitar manufacturer founded in 1974 in El Cajon, California. The employee-owned company builds instruments known for clear, balanced sound and innovative construction, serving musicians worldwide.

1 episode