Taylor Guitars
Taylor Guitars is an American guitar manufacturer based in El Cajon, California, specializing in acoustic, classical, and electric guitars.
The Story
Founded in 1974 by Bob Taylor and Kurt Listug, Taylor Guitars started as a small San Diego-area guitar shop and has grown into one of the most respected acoustic guitar manufacturers in the world. Headquartered in El Cajon, California, the company is known for its innovative designs, commitment to sustainability, and exceptional craftsmanship.
In 2021, Taylor Guitars transitioned to 100% employee ownership, becoming the largest employee-owned guitar manufacturer globally. This move reinforced the company's culture of craftsmanship and dedication to its workforce.
The company produces acoustic, classical, and semi-hollow electric guitars, sold in over 65 countries. Taylor's factories in El Cajon, California, and Tecate, Mexico employ hundreds of skilled luthiers and craftspeople.
Key Facts & Metrics
Company Timeline
1974 — Founded as Westland Music Company
Bob Taylor, Kurt Listug, and Steve Schemmer purchased the American Dream guitar shop from Sam Radding and renamed it Westland Music Company.
1976 — Retail Expansion
Taylor Guitars began selling their guitars through retailers, marking the start of national distribution.
1981 — Financial Turnaround
Facing financial difficulties, the company took out a bank loan to purchase equipment and secured its future.
2021 — 100% Employee-Owned
Taylor Guitars transitioned to full employee ownership through an ESOP, becoming the largest employee-owned guitar manufacturer in the world.
Episodes Featuring Taylor Guitars
Founders Featured
Kurt Listug
Kurt Listug co-founded Taylor Guitars in 1974 with Bob Taylor, turning a small guitar shop into a global leader in acoustic instruments. A San Diego native, Listug served as CEO and guided the company's innovative approach to guitar design and manufacturing.
1 episode
Bob Taylor
Bob Taylor co-founded Taylor Guitars in 1974 with Kurt Listug. The El Cajon, California company builds acoustic and electric guitars. Taylor started as a luthier and grew the business from a small shop into a major instrument manufacturer.
1 episode