Nima Fotovat

Co-founder and President of MadeGood. Alongside his sisters Salma and Sahba, Nima launched MadeGood in 2014 after their family food business was sold in 2012.

1 Episode

Nima Fotovat's Bio

Co-founder and President of MadeGood, the Canadian organic snack brand known for allergen-friendly foods.

Alongside his sisters Salma and Sahba Fotovat, Nima launched MadeGood in 2014 after the siblings' earlier family food business was sold in 2012. The Fotovats borrowed against their homes to build a small factory and launch an organic granola bar aimed at the allergy-friendly market.

Under Nima's leadership, MadeGood expanded from local Canadian markets into major U.S. retailers and became a certified B Corporation. He has been featured in Forbes and Entrepreneur for building the brand while keeping manufacturing largely in-house. Today, MadeGood products are sold at chains including Costco, Target, and Whole Foods Market across North America.

Career Timeline

2012 — Family food business sold
Nima and his sisters Salma and Sahba regrouped after their parents sold the family food business.
2014 — Launched MadeGood in Canada
Co-founded MadeGood with sisters Salma and Sahba, launching organic allergen-friendly snacks in Canada.
2016 — Built owned manufacturing
Scaled production by building and operating dedicated manufacturing facilities to maintain quality control.
2019 — Expanded into U.S. retail
Secured placement in major U.S. grocery and mass-market retailers, becoming a leading allergen-friendly snack brand.
2022 — Surpassed $100M revenue
Grew MadeGood to reported annual revenue exceeding $100 million with broad North American distribution.

Episodes

EP 860

MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.

Salma Fotovat

madegood

Salma and Nima Fotovat turned the gut punch of losing their first business into the foundation for MadeGood, now a leading national snack giant. They share the hard-won lessons from that early failure, the strategic pivots that built their beloved allergen-friendly, kid-approved snack brand trusted by families across the U. S., and actionable insights for entrepreneurs looking to bounce back from setbacks and scale a mission-driven food business.

Aug 10, 202665 min

Related Companies

madegood

MadeGood is a Canadian organic snack brand known for allergen-friendly granola bars, minis, crispy squares, and cookies. Founded in 2014 by siblings Nima, Salma, and Sahba Fotovat, the company distributes across the U.S. and Canada and is certified organic, non-GMO, and B Corp.

1 episode