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madegood

MadeGood is a Canadian organic snack brand known for allergen-friendly granola bars, minis, crispy squares, and cookies. Founded in 2014 by siblings Nima, Salma, and Sahba Fotovat, the company distributes across the U.S. and Canada and is certified organic, non-GMO, and B Corp.

Official Website
1 Episode

The Story

MadeGood is a Canadian organic snack brand known for allergen-friendly granola bars, minis, crispy squares, and cookies.

Founded in 2014 by siblings Nima, Salma, and Sahba Fotovat, the company started after the family's earlier food business was sold in 2012. The Fotovats borrowed against their homes to build a small factory and launched organic snacks made without the top common allergens.

Today, MadeGood distributes across the U.S. and Canada and is certified organic, non-GMO Project Verified, gluten-free, and a B Corporation. Its products are made in a dedicated allergen-friendly facility and sold at major retailers including Costco, Target, Walmart, and Whole Foods Market.

The brand is also known for sustainability work, including plastic-recovery partnerships and responsible sourcing programs led by Salma Fotovat.

Key Facts & Metrics

đź“Ť Vaughan, Ontario, Canada
đź‘Ą ~280
đź’° Over $100M USD

Company Timeline

  • 2012 — Family business sold

    The Fotovat siblings regrouped after their parents sold the family food business.

  • 2014 — MadeGood founded

    Nima, Salma, and Sahba Fotovat launched MadeGood in Canada with organic allergen-friendly snacks.

  • 2015 — First granola line launched

    Released the initial line of organic granola bars and minis into Canadian markets.

  • 2018 — U.S. retail expansion

    Entered major U.S. grocery and mass-market retailers, accelerating North American distribution.

  • 2022 — Surpassed $100M revenue

    Reached reported annual revenue exceeding $100 million across North American markets.

Episodes Featuring madegood

EP 860

MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.

Nima Fotovat, Salma Fotovat
madegood

Salma and Nima Fotovat turned the gut punch of losing their first business into the foundation for MadeGood, now a leading national snack giant. They share the hard-won lessons from that early failure, the strategic pivots that built their beloved allergen-friendly, kid-approved snack brand trusted by families across the U. S., and actionable insights for entrepreneurs looking to bounce back from setbacks and scale a mission-driven food business.

Aug 10, 202665 min

Founders Featured

Nima Fotovat

Nima Fotovat

Co-founder and President of MadeGood. Alongside his sisters Salma and Sahba, Nima launched MadeGood in 2014 after their family food business was sold in 2012.

1 episode

Salma Fotovat

Salma Fotovat

Co-founder of MadeGood and Riverside Natural Foods, where she leads impact and responsible sourcing. Salma launched MadeGood with her siblings in 2014.

1 episode