Salma Fotovat

Co-founder of MadeGood and Riverside Natural Foods, where she leads impact and responsible sourcing. Salma launched MadeGood with her siblings in 2014.

1 Episode

Salma Fotovat's Bio

Co-founder of MadeGood and Riverside Natural Foods, where she serves as VP of Impact and Responsible Sourcing.

Together with her brother Nima and sister Sahba, Salma launched MadeGood in 2014 after the siblings' earlier family food business was sold in 2012. She helped shape the brand's focus on certified organic, allergen-friendly snacks made with ethically sourced ingredients.

Salma has been featured in DIVINE Magazine and is active in food-industry sustainability initiatives. At Riverside Natural Foods, she oversees responsible sourcing and impact programs, helping MadeGood maintain its B Corp commitments and supplier standards.

Career Timeline

2012 — Regrouped after family business sale
Salma and her siblings prepared to launch a new venture after their parents sold the family food business.
2014 — Co-founded MadeGood
Launched MadeGood with Nima and Sahba, focusing on organic, allergen-friendly snacks in Canada.
2017 — Expanded responsible sourcing
Built out sourcing and procurement programs to support ethical ingredient standards across the supply chain.
2019 — Led retail expansion
Supported MadeGood's entry into major North American retail chains and international markets.
2023 — VP Impact and Responsible Sourcing
Formalized leadership of impact strategy at Riverside Natural Foods, overseeing sustainability and sourcing.

Episodes

EP 860

MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.

Salma Fotovat

madegood

Salma and Nima Fotovat turned the gut punch of losing their first business into the foundation for MadeGood, now a leading national snack giant. They share the hard-won lessons from that early failure, the strategic pivots that built their beloved allergen-friendly, kid-approved snack brand trusted by families across the U. S., and actionable insights for entrepreneurs looking to bounce back from setbacks and scale a mission-driven food business.

Aug 10, 202665 min

Related Companies

madegood

MadeGood is a Canadian organic snack brand known for allergen-friendly granola bars, minis, crispy squares, and cookies. Founded in 2014 by siblings Nima, Salma, and Sahba Fotovat, the company distributes across the U.S. and Canada and is certified organic, non-GMO, and B Corp.

1 episode