Guests

Matt Jacobs
Matt Jacobs co-founded Pedestrian Project. The natural foot care brand champions a more walkable world. He appeared as a guest on the How I Built This podcast to share its origin story.
1 episode

Tom Rinks
Tom Rinks is the co-founder of Sun Bum, the sunscreen brand he built from a Michigan startup into a $400 million business acquired by SC Johnson. He previously created the Psycho Chihuahua ad campaign and founded multiple design-driven brands.
1 episode

Casey White
Casey White is the co-founder and co-CEO of Jaju Pierogi, a Polish dumpling company she started with her sister Vanessa in 2016 using their grandfather's recipes.
2 episodes

Jeni Britton
Jeni Britton is the founder and chief creative officer of Jeni's Splendid Ice Creams, which she built from a Columbus farmers market stand into a nationally recognized artisanal ice cream brand. She recently launched Floura, a fiber-focused food company.
2 episodes

Jesse Konig
Jesse Konig is the co-founder and CEO of Jesse & Ben's, a clean-label frozen French fry brand that began on a DC food truck and has expanded into major grocery retailers.
2 episodes
Kali Zahar
Kali Zahar is the founder of Ubae, a Los Angeles-based brand that creates organic purple sweet potato pet treats formulated for pets with sensitive stomachs and skin.
2 episodes

Krishna Kaliannan
Krishna Kaliannan, 35, founded Austin-based Catalina Crunch, a better-for-you cereal brand he launched after his Type 1 diabetes diagnosis. A How I Built This guest, he debuted the Pairings Cereal sub-line and stepped down as CEO to bring in former KIND exec Doug Behrens. Father of two.
1 episode

Ann Williams
Founder of Yearly Company, a Nashville fine jewelry brand specializing in solid 14 karat gold bangles. Started in 2016 and grew to $11 million in annual sales through direct-to-consumer sales.
1 episode
Felix Colon
From Martha's Vineyard, Felix is part of the third-generation family behind Island Bee Company, an apiary producing raw honey and Hive 5 moisturizer. He aims to grow the business while maintaining its artisanal roots.
1 episode

Matt Smith
Founder of Wandering Soul Beer, a craft brewery inspired by personal loss. Based in Beverly, Massachusetts, he creates small-batch beers while balancing business ownership with life outside the brewery.
1 episode

Ronnen Harary
Co-founder and chairman of Spin Master, the global children's entertainment company behind PAW Patrol, Bakugan, and Melissa & Doug. Since founding in 1994, he has built Spin Master into a multinational multimedia empire.
1 episode

Joey Shamah
Joey Shamah co-founded e.l.f. Cosmetics with Scott-Vincent Borba, assisted by his father Alan. He led the one-dollar makeup brand as CEO from 2004 to 2016, growing it into a billion-dollar beauty giant. After exiting e.l.f., he founded Fit for Life via a joint venture acquiring GAIAM Americas' operating company. He attended NYU from 2001 to 2005.
1 episode