Companies
Square
Square is a financial technology company founded in 2009 by Jim McKelvey and Jack Dorsey. It started with a tiny card reader that turned smartphones into payment terminals and grew into a multibillion-dollar ecosystem. Rebranded as Block, Inc. in 2021.
1 episode
Northern Classics
Northern Classics is a premium childrens outerwear brand founded in 2018 by mom Kristin Ruud. It combines high-performance skiwear tech with timeless style, offering winter coats, puffers, and snowsuits for kids and women. Sold at retailers like Bloomingdales and Maisonette.
1 episode

Veii Apparel
Performance-driven activewear brand founded by Ikechukwu Oguegbu at the University of Maryland. Blends style, culture, and sports performance with a mission to inspire and empower.
1 episode
ZOA Engineering
ZOA Engineering is a Vancouver-based company making portable rope tow systems for backcountry skiing and outdoor recreation. Founded by mechanical engineer Robert Button, the company builds compact, backpackable ski lifts that let backcountry skiers tow themselves back up the mountain.
1 episode

Seagrass Pottery
Seagrass Pottery is a consumer goods brand. Several founders. The company makes pottery for everyday home use. No further public operational details are available.
1 episode
FloorDrobe
FloorDrobe is a UK-born home-goods brand that makes a minimalist clothes ladder for the pile of worn-but-clean clothes most people keep on a chair or floor. Founded by Jon Thurling, the company started from a personal space problem in a small London flat and turned it into a small-batch manufactured product with a dedicated community of backers.
1 episode
WeWork
WeWork provides flexible coworking spaces and office solutions for individuals and teams. Founded in 2010 by Adam Neumann and Miguel McKelvey, the company expanded to approximately 600 buildings across 125 cities worldwide, raising $12.8 billion in financing from investors including the SoftBank Vision Fund. After a tumultuous path, WeWork went public in 2021 through a merger with BowX Acquisition Corp.
2 episodes

Whisker
Whisker, based in Auburn Hills, Michigan, designs and manufactures the Litter-Robot automatic cat litter box and Feeder-Robot automatic pet feeder. Founded in 2000 by Brad Baxter, the company has sold over 1 million Litter-Robot units across more than 20 countries.
1 episode
Floura
Floura is a fiber-forward food company founded by Jeni Britton, maker of plant-based daily fiber bars.
2 episodes
Hitch
Hot sauce brand founded by Katherine Kervis. Website unavailable.
1 episode
Wyndhams Coffee
Family-owned Barbados coffee roasters. Dominic Wyndham Gittens and his wife Mandy run the brand, roasting fresh-to-order specialty grade Bajan coffee, plus fine teas and brewing gear. International shipping is available, with 10% off online orders over 00 using code ONLINE10.
1 episode

Hydro Flask
Hydro Flask designs double-wall vacuum insulated stainless steel water bottles and drinkware. Founded in Bend, Oregon, the brand pioneered the premium insulated bottle category and was acquired by Helen of Troy in 2016.
1 episode